Tim Tognacci — Sales Enablement Leader & Content Creator

Work

My day job is sales enablement.
My side hustle is everything else.

By day, I work in sales enablement at Autodesk — building training content, managing enablement tools like Clari and Salesforce, and helping 3,000+ sellers actually adopt the systems in front of them. I specialize in video-based learning, software tutorials, and turning complicated processes into content people want to watch.

Outside of work, I run a woodworking YouTube channel called Casual Builds, tinker with web projects, and pick up my camera whenever the mountains look good.

Experience

Where I've been

Jul 2024 – Present

Sales Enablement Manager, Process & Tool Adoption

Autodesk · Remote

Spearheading Sales Evolution — a GTM transformation migrating 3,000+ sellers to a new toolstack (Clari, Salesforce, Groove). Produced 7 LMS courses end-to-end: scripting, on-camera, voiceover, animation, and post-production in Premiere Pro and After Effects.

2022 – 2024

Head of Revenue Enablement

Uscreen · Remote

Built the revenue enablement function from scratch across Sales, Customer Success, and Account Management. Stepped into interim co-Sales Director capacity during org transition.

2018 – 2022

Sales Executive → Sr. Sales Enablement Manager

Definitive Healthcare · Framingham, MA

Joined as a quota-carrying AE (155% of quota, Presidents Club Q2 2019) before building the enablement function — GTM training, certifications, and tool adoption programs across sales and CS.

2014 – 2018

Manager, Inside Sales & Sales Development

CarGurus · Iron Mountain · Workable

Progressed from IC to team lead to SDR Manager across three SaaS organizations, managing teams up to 16 reps while consistently hitting pipeline and revenue targets.

2019 – Present

Founder & Content Creator

Casual Builds · YouTube

Scripts, films, and edits instructional video content for a 100K+ subscriber woodworking channel — applying the same content strategy and retention principles used to build high-impact GTM training programs.

2010